ONE TRACK.
MANY MOMENTS.

Promotion starts before release day. Build a story, create repeatable content moments and give people more than one reason to care.

START THE INTERACTIVE TOOL → SOCIAL RELEASE PLAYBOOK ↗

1READ THE SHORT GUIDE BELOW → 2THEN START THE INTERACTIVE TOOL

CONTENT STRATEGY

Do not repeat “out now” every day. Build several angles: story, studio, lyric, performance, reaction, meaning, personality and social proof.

PRE-RELEASE

Introduce the world around the song before asking people to stream it. Teasers work better when they create curiosity instead of only announcing a date.

RELEASE DAY

Release day is a peak moment, not the whole campaign. Make it easy to listen, share and understand why the record matters.

POST-RELEASE

A record is not old after 48 hours. Use reactions, live moments, DJ support, comments, alternate edits and behind-the-scenes material to extend its life.

PRESS & DJs

Pitching works best when the target is relevant and the message is specific. Mass mailing everyone is not a strategy.

THE SOCIAL PROBLEM

Most artists know they should post but not what to post consistently. That is why Foxx built the Social Release Playbook as a separate practical execution guide.

THE QUESTION ALMOST EVERY ARTIST HAS “What do I actually post around my release?”

The Social Release Playbook gives you content ideas, a release route and a practical plan you can execute immediately.

OPEN PLAYBOOK ↗

NEXT STEP

04 · GET HEARDGet your music heard→ 02 · RELEASERelease music professionally→

WHY WE SHARE THIS →