ATTENTION IS
NOT ONE ALGORITHM.

Listeners can discover music through playlists, radio, DJs, clubs, festivals, creators, communities and direct fan relationships.

START THE INTERACTIVE TOOL →

1READ THE SHORT GUIDE BELOW → 2THEN START THE INTERACTIVE TOOL

SPOTIFY & PLAYLISTS

Editorial and independent playlists can help discovery, but they are one route among many. A playlist is not a replacement for audience building.

RADIO

Radio requires the right record, timing, format and story. Target stations and shows that genuinely fit instead of treating radio as one generic gate.

DJs

DJs are useful when the record genuinely works in a DJ environment. Provide the version, quality and information they need to play it.

CLUBS & FESTIVALS

Public play can create discovery and, depending on territory and registrations, can also matter for rights reporting.

ORGANIC DISCOVERY

Search, short-form video, recommendations, communities and fan sharing compound when the artist gives people something worth passing on.

FANBASE BUILDING

Followers are not automatically fans. Build direct recognition, repeat listening and reasons for people to return.

NEXT STEP

03 · PROMOTEPromote a music release→ 06 · PERFORMBookings, live shows and artist fees→

WHY WE SHARE THIS →